A friendly URL provides an alternate way to access one of your pages or blogs. In the first field, enter the URL shortcut you want to add, and in the other fields select the resource you are linking to.
For example, if you enter home in the first field, and select your homepage, the link *yourdomain.com/home* will show the same page as *yourdomain.com/page/home-page*. This allows you to share more human-friendly links that can improve how users view your site.